When you visit our Site, we collect specific information automatically about your device. This includes details such as your web browser, IP address, time zone, and certain cookies that are installed on your device. As you interact with the Site, we also gather data regarding the products you view, the search terms or websites that led you to the Site, and how you engage with our content. We refer to this automatically collected information as "Device Information."

We gather Device Information through the following technologies:

• Cookies: These are small data files placed on your device. Cookies often include a unique anonymous identifier. For more details on cookies and how to disable them, you can visit www.allaboutcookies.org.
• Log Files: These track actions taken on the Site, including your IP address, browser type, referring/exit pages, and timestamps.
• Web Beacons, Tags, and Pixels: These are electronic files used to capture how you interact with our Site.

Additionally, when you make a purchase or attempt to purchase on the Site, we collect personal details such as your name, email address, phone number, shipping address, and payment information. This is referred to as “Order Information.”

We use the Order Information we collect to process and fulfill your order, including payment processing, shipping arrangements, and order confirmations. We may also use your information for the following purposes:

• To communicate with you regarding your orders and any issues that may arise.
• To monitor for potential fraud or risk during the order process.
• To send marketing materials, promotions, or updates based on your preferences (with your consent).

We use the Device Information we collect primarily to monitor for fraud or risk and also to enhance the functionality and user experience of our Site. This helps us:

• Improve how the Site works, such as through website analytics..
• Assess the effectiveness of our marketing and advertising strategies.

We may share your personal information with third-party providers who assist us in running our business, including:

• Payment Processors: For secure transaction handling.
• Shipping Partners: To deliver your purchases.
• Third-party Service Providers: Such as website analytics or marketing tools.

For example, we use WooCommerce to power our online store. You can review how WooCommerce handles your information by visiting WooCommerce's Privacy Policy.

We may use your personal information to provide you with targeted advertising or marketing communications. This helps us deliver content and ads that may be relevant to you. If you want to learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) at www.networkadvertising.org.

Please note that our Site does not currently respond to Do Not Track signals from your browser.

We retain your Order Information for as long as necessary for business purposes, including fulfilling orders, maintaining records, and complying with legal obligations. If you wish to delete any information, please contact us, and we will take the appropriate steps.

We may update this Privacy Policy occasionally to reflect changes in our practices, legal requirements, or other operational reasons. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this policy.

If you have any questions about this Privacy Policy or wish to make a complaint, please contact us via:

• Email: support@signatureoutfitter.com
• Phone: 03428928750